AYCE and AYCE Merchandise Store
Harena’s affiliation to the American Youth Cooperative for Esports (AYCE) and the AYCE merchandise store brings member associations together to aggregate esports communities. AYCE is a cooperative of members dedicated to expanding the opportunities for esports for youth. From working together as a de facto buying group, placing advertising and sponsorship, or facilitating tournament and league play, AYCE’s sole focus at all times is the benefit of its members. Through AYCE’s merchandise store, our associations can purchase uniforms, gear, accessories, mobile concessions for their esports teams and leagues.