Cinergy Entertainment and Harena Data to bring virtual esports leagues to movie theaters across U.S.
Franklin, IN – July 21, 2020 – Cinergy Entertainment Group, a leader in the theatrical exhibition and cinema entertainment industries, has today announced a partnership with esports analytics company Harena Data, LLC. to launch virtual esports leagues across the United States. The two companies will offer an online league where esports players can play together, earn Cinergy-based rewards such as free movies, snacks, and gift cards, and enjoy online social interaction with one another all from the comfort of their homes.
The virtual esports league offers an adaptive form of media during the COVID-world where gamers can safely play together and experience real-time entertainment, similar to the movie theaters. On the virtual stage, thousands of players can compete while being cheered by other participants.
“Our expansion into esports is defining of the times we live in and we believe it’s what our existing audiences and new audiences want,” said Jeff Benson, CEO of Cinergy Entertainment Group. “As we work with Harena Data to incorporate esports into our services, these virtual leagues will be a spectacle of show by offering incentive-based prizes, global interactivity, and multiple leagues for players to participate in.”
“We believe this shift to virtual media is a major stepping stone for the cinema and theater experience,” said Bill Dever, Chief Strategy Officer of Harena Data. “Along with Cinergy, we plan to build various esports entertainment platforms that will define the future of these respective industries.”
The Cinergy virtual esports league will launch nationwide on July 30, 2020.
About Cinergy Entertainment
Dallas, Texas-based Cinergy Entertainment Group, Inc was crowned Top Family Entertainment Center of the World by IAAPA in 2019 and Inc 5000 company is a regional operator of now 7 luxury cinema and entertainment centers in Texas and Oklahoma with 65 screens and 44 lanes of bowling. The company has additional locations under development across the country. All Cinergy centers will feature recline and dine cinemas upon renovations being completed with alcoholic beverages and a menu of chef-inspired American favorites. In addition to upscale cinema amenities, select Cinergy locations feature a unique assortment of interactive games and a variety of other amenities, including: bowling, axe throwing, laser tag, escape rooms, virtual reality and elevated ropes course with zip lines.
Cinergy is privately held by the Benson family.
For more information, visit Cinergy at www.cinergy.com
About Harena Data, Inc
Founded in 2017, Harena Data has developed GYO Score to be a data analytics, league development, and player management tool for the esports industry. The principles of Harena Data have a strong background in esports, event management, motion picture production, and telecommunications. In addition to GYO Score, Harena Data specializes in esports consultation regarding the development and deployment of esports venues, scholastic esports programs, and esports league concepts.